Thursday, April 2, 2009

USA Today...for the Kindle 1!

USA Today Kindle adTalk about so 2008! A post by Matt Burns appearing today at CrunchGear reveals how completely out of the loop USA Today is with this ad touting the paper's availability...on the original Kindle.

One response chalked the gaffe up to typically long lead times in advertising and marketing. But having worked at both a major daily newspaper (L.A. Daily News) and the marketing department of a major company (The Limited), I don't think that's a valid excuse. If something like this happened on the editorial side, heads would have rolled. It makes USA Today look hopelessly clueless, and it seems likely that when the paper first launched on the Kindle on December 26, somebody there must have known the Kindle 2 was coming out six weeks later. Miscommunication = embarrassment!

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