Friday, March 20, 2009
Sony Vs. Kindle: The Text Ad Wars
Last week the Kindle 2.0 Blog ran a great capture of a text ad in which Sony's Canadian counterpart appeared to be trying to siphon potential Amazon Kindle customers by inviting them to "Re-kindle your love of reading."
Though the ad has since disappeared, a new ad from Sony Central had the #1 spot all week until Amazon finally placed the above. Note Sony wasting no time incorporating the 1/2 million free public domain books they added days ago via a new deal with Google.